Playbour: Supersonik by The Rodina

Action
to
Surface
The Rodina
12:00pm
Jan 17th
Tuesday
A112D Grad Crit
Room
California
Institute
of the Arts
The Rodina was founded in 2011 by Tereza and Vit Ruller.
Czech-born, Amsterdam-based independent graphic designers.

The Rodina works on commissioned design projects, while also experimenting autonomously. The Rodina invents the ways how experience, knowledge and relations are preserved and produced. Interested in connections between culture, technology and aesthetic, The Rodina designs events, objects and tools.

Studio specialises in video, interactive, installations and
visual identities. This cross-media approach allows to examine communication as thousands of small interactions which leads
to actions.



...

I realized that flatness of surface
is not a quality with the potential for contemporary designers. On top of that
I assume flatness is more the issue of
a viewer’s distance than the surface’s essential property. I would like to explain this through the metaphor of clouds. When we look at clouds, we perceive them as flat textures
trudging the sky. But getting closer in
a plane we realize they are volumes.

...


ACTION TO SURFACE
by Tereza Rullerova, 2015